Keyword
These are the words or phrases prospects use to search for the products and services you offer.
For example, the keywords you might use to find this page online include “keyword definition” or “definition of a keyword.”
In online marketing it’s important to know what keywords your prospects commonly use. This will allow you to try to position your website, articles, blog posts, videos, etc. so that prospects will easily find them when they type these keywords into a search engine.
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