Blog
A website (or part of a website) that you can think of as an online journal for an individual or business. When used for business, a blog author (called a blogger) usually shares knowledge, insights and stories related to their area of expertise that prospects and customers find interesting and helpful.
Blogs tend to be more informal than traditional websites and let the personality of the author shine through. Many blogs also let readers write comments which allows for interaction between the writer and readers.
Blogs entries, called posts, are displayed in reverse chronological order. These posts are usually text, but can include video, images or audio.
The term “blog” can also be used as a verb to describe the process of writing a blog post (example: Today I’m going to blog about how to write great headlines for your blog posts).
Back to Online Marketing Glossary
