Glossary of Online Marketing Terms

Like most professions, online marketing comes with it’s own unique terminology. These words and phrases are often a source of confusion and frustration for those who don’t spend a lot of time in the online marketing world.

To help you understand the lingo, we’ve put together a glossary of online marketing terms so you can talk (and understand) online marketing like a pro!. Simply click on the word to see the definition.

7-Pack

AdWords
Analytics (also known as Web Analytics or Google Analytics)
Anchor Text
Article Marketing

Backlink
Blog

Blogger

Citation
Conversion (Conversion Rate)

Domain Name

Google AdWords
Google Analytics

Keyword
Keyword Research

Landing Page
Link
Local Search

Organic Search Results

PPC
Paid Search
Pay Per Click

RSS

SEM
SEO
Search Engine
Search Engine Marketing (SEM)
Search Engine Optimization
Search Engine Results Page
Social Networking

URL

Video Marketing

Web Analytics
Web host / Web hosting

Heard any online marketing terms not on this list that you think should be? Please put them in the comment section below and we’ll add them to the glossary!

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