The Most Important Local Business Owners Should Know About Google’s New +1 Button

Google officially announced its answer to the Facebook Like button yesterday, the +1 button.

This button will appear next to the organic search listings, next to the pay per click ads as well as on websites that choose to add the +1 button to them.

Here are a few screenshots from Google that show what it will look like in the organic rankings (notice the +1 button next to the listing’s title and then, under the listing, how many people +1′d the site and/or specific people in your social network who +1′d it)…

Why should you care?

Because +1 can affect where you rank in the search engines.

How big an effect, time will only tell. (It will likely make only a very small difference in the short term, but become much more of a factor in the future.)

This +1 button seems ripe for abuse (how many people can you find in India, the Philippines, on even on Craigslist, etc. to click on your site’s +1 button for a few cents each?) and it will be interesting to see how it evolves over time.

For now, it’s just important to understand that it’s out there and that social media is becoming more and more of a factor in where your business ranks on Google.

Oh, and when you start seeing the +1 button pop up the next time you’re on Google, be sure to click it for your website (and it probably wouldn’t hurt to have your clients and friends do the same thing!)

Announcing The First Official MSMC WordPress Plugin!

Some exciting news from the Main Street Marketing Community to share with everyone!

MSMC co-founder and technical genius Josh Sommers created a WordPress plugin that has been officially accepted by WordPress and is now available on their site for download.

Josh originally created this plugin, the MSMC – Redirect After Comment, for our own purposes here at the Main Street Marketing Community. We were looking for ways to help build our list and get the word out about MSMC and Josh wrote this nifty little plugin that redirects people to our Tell-a-friend page after they leave a comment on our site (go ahead a leave a comment below to see how it works).

We could have just kept it for our own selfish purposes, but that’s not what we’re about here at MSMC so Josh submitted it to WordPress and, now that it’s been accepted, you can use it on your WordPress site(s)!

Once the plugin is installed you can redirect commenters to a predefined URL after they submit a comment on your site. Very cool!

To get more information and download it, follow this link to the Main Street Marketing Community plugin.

7 Benefits to Using WordPress for Your Local Business Website – Part 3

Here are the last 3 of our 7 benefits of using WordPress for your local business’ website…

7 Benefits to Using WordPress for Your Local Business Website – Part 2

Here we look at 2 more benefits of using WordPress for your local business’ website. These benefits involve the use of themes and plugins which take out-of-the-box WordPress software and customize it to pretty much be and do anything you want! (And I give an example where I turn my own blog pink with teeth!) Check it out…

7 Benefits to Using WordPress for Your Local Business Website – Part 1

WordPress is simply awesome. It has an incredible combination of benefits that make it an ideal website solution for many local business owners. This video covers the first 2 of our 7 benefits to using WordPress to build your business’ website.

3 Options For Creating the Bones of Your Local Business Website

When you create a website for your local business, the “bones” of your site will be a web programming language like HTML, Java, or others. The programming language supports the text, images, forms and other content of your site and puts it in a format that people can view in their web browser. Now, don’t worry, we’re not getting into any programming here. But, when times comes to building a website, one of the first things you’ll need to decide is whether you’re going to do it yourself or hire programmer/designer.

This video covers your three main options for creating a local business website and the pros and cons of each…

The Most Critical Part of Your Small Business’ Website

For a local business website, there’s one thing that trumps all others in importance. It’s not the software you use to build your site, it’s not the colors or images, and it’s not even the words you put on your site.

So what is this essential part of your website? Watch this video to find out…

How To Choose a Web Host for Your Business Website (Made Easy)

This video will make the process of choosing a web hosting company for your businesses website clear and easy.

And here’s a link to HostGator, the company mentioned in the video.

An Introduction To Web Hosting

What is web hosting?

In this short video we’ll answer that question. Plus we’ll explain the difference between dedicated web hosting and shared web hosting and which one makes the most sense for the majority of local business owners.