Mention blogging and most business owners immediately come up with one or more of excuses above on why they don’t want to blog.
There are a number of reasons blogging helps your business but I want to share a story today that highlights one of the biggies.
A few weeks ago I was sitting down with one of my clients, Alex, who’s a tax attorney in St Louis.
When Alex set up the website for his firm last year, he added a blog. Between October 2010 (when his site launched) and April 2011 wrote 13 blog posts, which is about 2 a month. Then, like most business owners who start blogging, he stopped. His practice was growing and he had other priorities so blogging got pushed down the To Do List.
During our meeting, I pulled up Google Analytics for Alex’s site. (Analytics is free software from Google that lets you gather information about traffic to your website.) One of interesting tidbits of info you see in Analytics is the exact search terms that people typed into Google to find your site.
As we started looking at the terms that got people to Alex’s site, he noticed (much to his surprise!) keywords related to various tax laws and regulations that he had blogged about months ago.
The simple act of sitting down and writing a blog post about a tax law was enough to get him high enough in the search engines for people to find his site!
Seeing that data and seeing that his blog posts had a real effect on driving traffic to his site was enough for Alex to get back on the blogging bandwagon.
Adding a blog to your site is one of the best things you can do to help your site’s ranking on Google. And blogging is not as bad or as painful as it seems.
Every day you have little conversations and interactions with clients that can easily turn into a blog post. In fact, sharing this story about Alex to a new client who was resistant to blogging led me to write this post!
And, remember, Alex got results from just 13 blog posts spread over 6 months so you don’t even have to blog that often!
The Bottom Line
Blogging is not a difficult, time-consuming endeavor. Add a blog to your site, add a few posts a month and, like Alex, you may be very surprised to see more people finding your blog and website.